Ep 581 – Creating a Culture by Design “Fully Booked” with Elicia Crook | Associated Bodywork & Massage Professionals

Culture from wooden letters on wooden background.

In this episode of Fully Booked, Elicia explores the ESIP Framework—Environment, Structure, Implementation, and People—and how these four elements work together to create a thriving, intentional workplace culture. Elicia explains how clear purpose, effective systems, consistent execution, and aligned people can strengthen accountability, improve performance, and help your business grow by design rather than by default.

Resources:

Health Leader Mastery is our flagship 12-month coaching and mentoring program designed for massage and wellness professionals who want to grow a profitable, sustainable practice without burnout. Through a combination of training, coaching, accountability, planning, leadership development, and a supportive community, you’ll gain the systems, strategies, and confidence to attract more clients, increase your impact, and build a practice you genuinely love.

https://healthleaderco.com/mastery

The Pain Australia Mapping: https://www.painaustralia.org.au/static/uploads/files/mpact.pdf

Making the Leap to a Full-Time Business

https://www.abmp.com/learn/course/making-leap-full-time-business-part-1-mindset

Author Images

Author Bio

Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/