Celebrate ABMP's Massage Is for EveryBody Week

July 19—25, 2026

For more than 30 years, ABMP has focused on diversity and inclusion during our annual Massage Is for EveryBody Week, and throughout the entire year. ABMP once again invites you to join us by bringing the benefits of massage to all communities.

Consider how you can get involved:

• Look for opportunities to partner with others in your community to share the benefits of massage and bodywork with those who need it most.
• Volunteer, donate, raise money, start a campaign, or find your own creative way to give. • Use this week to celebrate the impact of your work and the difference you make in the world.

Be Inspired

Take inspiration from ABMP members who created special ways to bring touch to their communities:

• For every 60-minute massage booked [during Massage Week], 15 minutes were donated to someone in need. (Amy, Ohio)
• Every client [during Massage Week] received a 60-minute gift certificate to give to someone else who would benefit from a bodywork session. Advertising the promotion in advance filled her schedule! (Cath, Colorado)
• Ask others to nominate a person doing good work—a volunteer, advocate, tireless worker, friend, shoulder to cry on—to receive a free massage. (Megan, New York)

The 5 Guiding Principles behind ABMP's Massage Is for EveryBody Mission

These are the whys behind the mission:

1. Serve as advocates for the proven physical and emotional benefits of massage and bodywork.

2. Honor the healing role practitioners play in our communities.

3. Bring massage and bodywork to underserved populations.

4. Uphold the professionalism, ethics, and standards that build trust in massage and bodywork.

5. Spread awareness of massage and bodywork as viable career options for a new generation.

Are You Planning on Volunteering or Offering Discounted Chair Massage?

Think about the people, causes, or events that inspire you, and share your work with those communities. Here is an abbreviated intake form and some ideas for where you could make an impact:
Animal shelter staff
Firefighters
Homeless shelter residents and staff
Hospice care staff
Hospital staff
Local community events (e.g., concerts, farmer’s markets, 5Ks)
Nursing home residents and staff
Police personnel
Social services employees
Teachers

Donate or Raise Funds

• Donate gift certificates or a percentage of your sales to local charities and other deserving individuals or organizations.
• Put a special tip jar in your office to raise money for a local charity or organization.
• Encourage clients to bring in canned goods to be donated to your local food bank.
• Create a pay-it-forward campaign that clients can contribute to.

Get the Community Involved

• Ask your clients how massage benefits them in their lives and get permission to share their thoughts on social media to raise awareness.
• Ask your clients if they know of a group or community that could use healing touch.
• Share the Massage Is for EveryBody Week video