Since 1995, ABMP members have given their time, money, and effort to help others, while also promoting themselves and raising awareness of the benefits of massage, bodywork, and somatic therapies. This year, the ABMP community will celebrate EveryBody Deserves a Massage Week July 15–21, 2018.
Making it to the “big leagues” in the sports massage therapy industry can be a challenge. But Cortiva Institute—the nation’s largest massage school—is giving its students a leg up through a brand-new partnership with Phoenix Rising Football Club, the city’s professional soccer team.
It’s part of my position as ABMP vice president of communication to connect with members in times of need and find ways ABMP can help them recover. I find that in times of natural disasters, many individuals think their ABMP membership includes this kind of business contents coverage—and it doesn’t.
I don’t always enter a session in a state of meditative bliss. Ideally, as a therapist with a mobile practice, I would arrive at someone’s home after a calm and peaceful drive. I will have had an excellent breakfast, 1.5 cups of coffee, and a delightful, contemplative time of prayer.
In this three-part blog series on branding, Attiya Abdulghany, a digital marketing consultant and CMO of Artichoke, shares advice on branding your massage practice.
We believe that great habits are supported by easy-to-use tools (and the occasional cookie for a reward), so we’re excited to share our favorite tools for understanding and handling the money in your massage business.
The following post is adapted from our conversation with Cyndi Dale (www.cyndidale.com) in the November/December 2017 issue of Massage & Bodywork magazine. Among other things, Dale tells us what inspires her practice and what her secret to work/life balance is.
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In this video blog, Allissa Haines (www.massagebusinessblueprint.com) provides valuable tips for therapists on the things you do every day that can help you build a sustainable and happy massage business.
You know that you have an amazing product and an amazing experience to offer your potential customers, but you don’t know how to really stand out in the market. The answer lies in rock-solid branding.
Retirement planning isn’t glamorous. Thankfully, it doesn’t have to be scary, and getting your retirement plan figured out is really empowering.
